One of the most fascinating things I’ve experienced in my career in marketing is that people will often try to “solve their problem with problems”.
Sounds like a paradox and it is. Here’s what I mean:
I’m in a business where I’m contacted daily by people who legitimately want to create more freedom and money in their lives. They want to quit their job, work from home and create a new lifestyle for themselves.
And yet, when given the opportunity to have exactly what they say they want, many will reply, “I’d really love to do this and I know it would work for me. But I just don’t have the money.”
Or someone who works 60+ hours a week and wants more time with their family….and when they look at a business that can set them free from the workforce forever….many will say, “I’d love to do this but I don’t have the time.”
They’re trying to solve problems with problems.
It’s a paradox. It doesn’t work.
The reason why they say they CANNOT do something is usually the reason why they MUST do something.
Until they figure that out, we can probably call those people in six months and they’ll still be struggling financially. Or working 10 hour days and missing their kids’ ball games.
These aren’t unintelligent people. Not usually. They’re not stupid. But, they’ve fallen into the trap of mediocrity: they choose to believe that life is happening “to” them and they’ve forgotten that they are actually creating their lives with their thoughts and decisions.
Nothing changes until the person changes. And no problem can be solved with the same quality of thinking that created it.
How about you? What decision or action are you putting off today because you think that you have something holding you back?
What can you do today to remove that obstacle for good and get on with your life?
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