Hey guys. If you’re marketing a product, service or opportunity online, you may have already heard some news about how the FTC is changing the rules. It’s true — they are. And it’s a good idea for you to be familiar with the changes. (By the way, I am not a lawyer and this should [...]
One of the most fascinating things I’ve experienced in my career in marketing is that people will often try to “solve their problem with problems”. Sounds like a paradox and it is. Here’s what I mean: I’m in a business where I’m contacted daily by people who legitimately want to create more freedom and money [...]
All this talk about “stimulus packages” and “bailouts”… A billion dollars… A hundred billion dollars…Eight hundred billion dollars…One TRILLION dollars… These numbers are so big, they’re meaningless. One way to put it into perspective is to actually SEE the amount of money we’re talking about. Let’s take it slow. We’ll start with a $100 dollar [...]
1. The purpose of an autoresponder message is to get them to click a link. Not to get them to read a letter. 2. The purpose of your primary website is to sort the suspects from the prospects and invite the prospects to fill out a form requesting information. It is not to explain your [...]
I get asked alot, “Tony, if you had to pick ONE thing that would allow me to create accelerated, positive results in my life…what would it be. ” I confess it’s hard to pick just one principle. But, if I had to…this would be it. And it’s probably not something you’ve heard before. I hope [...]
