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The Rules Have Changed And Only A Few Are Paying Attention
Jun 28th
I hate to break it to you — no, that’s not true — I actually love being the one to break it to you.
The rules change and — as usual — most people aren’t paying attention. In fact, the rules changed quite a while back and most people still don’t know it. The ones who DO know it are not only having a BLAST in business but they’re making tons of money.
Here’s the skinny:
Your customer doesn’t care about all the features of your product.
The prospect doesn’t care that your MLM company is paying an extra 4% on the 3rd level.
If you’re talking to your prospect about the how many hotels will take your discount card, you’ve made a wrong turn and don’t even know it.
And, for those of you still in the stone ages, the prospect sure as hell doesn’t care about ORAC scores or how many mucopolysaccharides are in a serving of your miracle fruit juice.
People buy on emotion….and they justify their purchase on fact. Period. End of story.
In other words, WHILE the prospect is making a decision, they’re depending more on the emotional cues that they get from you, your company and your presentation….not just the data. Only AFTER they’ve made their decision will they quote some fact or other about why they made the decision they made.
That’s right: oftentimes the prospect herself doesn’t know why she made the decision she made. Only AFTER the decision is made will most people manufacture a list of reasons that would bear any resemblance to “critical thinking”.
Emotion is the ignitor. It’s the thing that sets our hearts turning. Why? Author Dan Pink knows why:
Good news and bad news: more people today, than ever before, demand EXCELLENCE. Not just excellence for the sake of it, but a committed, driven company looking to improve on what they can and get rid of what they do not.
And there are companies like that out there. And there are other companies out there who serve more as a warning to us all.
The Biggest JOKE In Network Marketing
Jun 25th
It’s not even a joke, really. But if it weren’t so sad, it’d be funny.
I was talking to a friend of mine recently. He and I got started in network marketing
at about the same time and we’ve both done well for ourselves.
So, when he called the other day, I asked him how business was going.
He laughed and said, “Dude, there is no business anymore! Didn’t you know
that? All the prospects are gone….everyone is a &$*#Y GURU nowadays!”
I nearly shot iced tea out of my nose.
(Remind me not to drink anything when I talk to Jeff on the phone.)
What’s his point? It’s simply this:
Due to a handful of very effective communicators in our industry who
are really good at getting people to adopt new ideas….
….there’s a mass movement in network marketing where everyone tries
to pretend they’re a guru, a leader, an expert, a trainer or a coach.
They’re all into “branding themselves as a “name”….but they seem to
be missing an important factor that no one told them about: RESULTS.
Many of these people have NO results. No track record. Their MLM income is
something that many steadily-employed teenagers would not aspire to!
But they’re out there telling everyone that they’re an expert.
Some of you MLM veterans will know what I mean when I say that it’s the
modern-day version of “fake it ’til you make it”.
If it were the 1980s, these are the same clowns who would park their
beat-up Datsun around the corner from the hotel and walk into the
meeting with a fake Rolex watch and a suit that they’re still paying
for from when they bought it on a MasterCharge months earlier. (snicker)
Again, if it weren’t so sad, it’s be funny. And it’s not only sad, it’s
harmful.
Because these are a very LOUD bunch of people. They spend all their time
writing articles about their expertise….and making videos….and posting
their “expertness” online every day.
Of course, the reason they have time to do all that is because….that’s
ALL they do. They’re not actually building a business.
See, once upon a time, the “leaders”, the “coaches”, the “trainers” and
the “gurus” in our industry were people who had actually MADE A TON OF
MONEY in network marketing….and were showing others how to do it.
Many of today’s “self-proclaimed experts” are just people who decided to skip the
whole part about actually having successful experience….and they’ve
decided to go ahead and be experts without it.
So, how can you tell when you’re talking to a SUCCESSFUL person who can
assist you…..and someone who’s just a wannabe, self-proclaimed guru?
My friend Jay suggests these signs; I’ll paraphrase:
1. You find them engaged in personal branding…but it’s nearly impossible
to find out what company they’re with.
2. They only promote affiliate programs. They really spend more
of their time and energy selling “how to do MLM” materials than anything
else.
3. Ask them about their network marketing business and they start to
dodge questions. They’d rather tell you about their coaching and
“expertise”. After all, if they actually start talking about their
MLM company, you might discover that they’ve never actually had any
significant success or earned any significant income in that business.
4. Ask them specifically, “I’m not asking about your affiliate programs
and coaching deals….but, I’d like to know more about your network marketing
business. How many people you’re enrolling weekly…what kind of income
you’re earning”, etc. This makes them very uncomfortable. They’d rather
tell you how many Twitter followers they have…or name-drop a few people
that they met at the last Guru Seminar.
I can go on and on but you get the point: these are people who want to
become successful by pretending to be an expert on something they’ve
never done themselves.
I’m not suggesting that you deliberately antagonize these people. But,
it’s worth noting these things because it might be helpful when you
encounter someone and want to know if they’re really a leader…or someone
who’s just posing as a leader.
And don’t get me wrong: there ARE some real leaders in this industry.
I can think of quite a few of them off the top of my head.
Art Jonak
Randy Gage
Tom Schreiter
Robert Butwin
Kim Klaver
Jackie Ulmer
Jan Ruhe
Don Failla
Doug Firebaugh
Mark Yarnell
But one thing that sets THESE people apart from the current crop of posers is
that these people ACTUALLY HAVE RESULTS TO back up their teachings.
They’re not just regurgitating what they read or heard in the latest, greatest
“how to do MLM” home-study course or coaching program.
Lastly, if YOU are one of these people who fell for the whole idea of
“present yourself as an expert” or “attraction marketing is about presenting
yourself as a guru”…..then do yourself and the rest of the industry a favor:
…go work your business.
Really. Just go work your business….make a ton of money and learn
all you can while you do it.
THEN — and only then — will you really be someone who’s got an opinion
that’s based on experience and results….and you’ll have the success
in your bank account to prove it.
Tony Rush
I’ll bet you’ve never seen one of these before!
May 21st
If you like this post and appreciate its message, please use the links below to re-tweet it! Thanks! — Tony
I’m hopping mad. Seriously. Here’s why.
May 12th
My GOD this burns me up. Seriously.
It’s one of my biggest frustrations about network marketing today. Here, this video will explain it. And if you watch it and actually DO what I tell you in this video, your income WILL go up. I guarantee it. — TR
Persistence: Part One
Apr 2nd
Imagine that you’re invited to Las Vegas to the MGM Grand Hotel where there are 5,000 guest rooms.
The owner says to you, “Under one of the beds in the hotel, there’s a suitcase full of $1 million dollars. All you need to do is to go into each room, look under the bed and — when you find it — it’s yours.”
On the surface, most people would say “Woo hoo! I’ll do it. And I’ll be a millionaire!”
But that’s not actually what would happen.
- Because some people would search a few hundred rooms and quit.
- Some people would whine about how the little plastic keycard doesn’t always work and they have to go back down to the main desk to get another one.
- Some people would complain that their back hurts when they bend over to look under the bed
- Some people will begin to wonder if they were scammed
- Some people will not bother to look in the first place because they don’t want their friends to laugh at them or to think they’re having money problems
- Some people will show up every once in a while and go through the motions, but they don’t really believe they’ll find it
- Some people will stand around in the lobby and the hallways for the social aspect
- Some people will whine and complain that they haven’t been properly trained on how to open the door
- Some people will spend all their time asking the hotel manager for advice and then ignoring it
And…
- The people who persist in their goal will eventually learn little things that will make the task easier….they’ll find out ways to get things done faster….and they will eventually find the suitcase.
And when they do, many of the others will assume the person was “special” in some way.
FINAL THOUGHT:
Some people will read this story and think it preaches “blind perseverance”. I”m not recommending that. Use your head. Know when you’re in a situation that isn’t working for you and adapt accordingly. Never give up on your dreams but you MAY need to change plans or financial vehicles every once in awhile.
But, the main point of the story is that everyone had the same opportunity to find the suitcase. Some people might have some natural gifts or talents that let them find it more easily than others…but the suitcase is available to everyone.
So, yes, lots of times the biggest difference between the HAVES and the HAVE NOTS is that the ‘haves’ stuck around longer.
There’s more to this story…stick around for Part Two in which we’ll cover the difference between “persistence” and “too stupid to quit”…