Dec 09
19
Question for MLMers: Short Or Long?
Quick question: Are you building a list?
Some networkers look at me when I ask that question and say, “A list? A list of what?”
A list of people who want to be in communication with you. A mailing list. A prospect list.
Most aren’t.
See, most networkers do this:
- They market the business or opportunity
- They get a prospect
- They determine if the prospect is interested in their MLM
- If they are, great. If not, they move on
And it works. That is, it produces a result.
Someone might say, “What’s wrong with that?” There’s nothing “wrong” with it. We’re not talking about “right” and “wrong”. We’re talking about short-views and long-views. And, each one is important at different times of your network marketing career.
See, the short view is about getting some cash flow. Getting some activity. Getting some movement. It’s what most people do when they’re brand new. And it’s good. It allows people to focus on short-range, income-producing activity.
The longer-view is more about establishing your own personal “brand”. It’s about building a list of people who are interested in WHO YOU ARE. Because, once you do this, then you are able to do things in business that most people can’t even think about: you can create “results on demand” just by reaching out to them.
For instance, you can send out an email that
- tells your prospects about a special “invitation only business presentation” and book dozens of prospects to a conference call
without ever picking up the phone - shows them how to take advantage of a special one-time offer
- recommends a product that you get paid a commission on (and create instant income at the touch of a button)
The possibilities are endless…IF you have a list. It’s a group of people who like you, are interested in you and who will respond to you if you cultivate the relationship in a way that gives them value.
If you haven’t started building your list yet, the good news is that it’s not difficult to do. In fact, you can start right now. Here are some ideas to get you started:
- Start thinking about marketing YOURSELF instead of your business or opportunity. It’s called “branding”. Whenever you see a networker who’s lead capture page talks about what they can do for you…..and not necessarily what their MLM can do for you, you’re looking at someone who understands the concept of personal branding.
- Touch your list regularly. Point them to your blog. Send them a video you shot with your iPhone or digital camera. Send them photos of your last trip to an exotic location. Teach them something that you’ve learned about business that they might not know yet. Show them (through ACTION, not words) how cool it would be for them if they had the chance to work directly with someone as awesome as you!
- Buy your own name as a domain name. I own TonyRush.com and that’s been my primary website for years. Whatever I’m doing at any given time is there.
- You need a system to manage your list. The NorthStarConnect.com system is specifically designed for this task. Not only are there multiple lead capture pages available, but you can edit each of them to suit your needs OR build your own from scratch. Once that’s done, you can create your own lead categories, autoresponder letters, email broadcasts, etc.
By doing this, you’ll immediately set yourself apart from the masses of networkers who are all out there pitching the same company and opportunity. AND from the networkers who are just looking to burn through as many prospects in a day as they can.
Instead, you’ll be building your own personal “brand” and distinguishing yourself as “a person worth meeting who’s got an idea worth sharing”.
It’s easy, fun and profitable!
