Posts tagged media

Hardly a day (hour?) goes by when you don’t run across someone online, in-person or on the TV who’s talking about how tough it is to make money in this economy.

And it seems the culprits are the usual suspects: the talking heads on TV. People who get paid — not to think — but to read.

Let me give you a tip: don’t buy into the rhetoric of the media. If you pay attention to them, they’ll have you thinking that there’s no money and that no one has anything to spend.

Which is complete BS. In fact, consider just a few random thoughts from the last couple of weeks…

• I just flew to and from Los Angeles first-class and it was completely full. People who paid nearly twice the ticket price for the privilege of being treated better than cattle, to have a wider seat and to get drinks and snacks without begging.
• I was in the Apple store last week and it was wall-to-wall people. All of them buying or looking to buy iPods, iPhones, iMacs, laptops, software, headphones or computer monitors.
• I recently talked with a 13-year-old kid who made $24,000 in four days by marketing on the internet. (I kid you not. His dad is freaked.) Evidently he didn’t buy into the doom-and-gloom.
• A quick glance at the Clickbank directory shows that there are thousands of dollars being spent every day on products that anyone here is smart enough to put together
• If there’s a Whole Foods near you, go there in the evening and see if you can count the number of people who go out of their way to come to that store to buy stuff that costs way more than a less-healthy version at Wal-Mart.
• There’s a guy in NYC who’s making a fairly good income by selling GARBAGE as art. Don’t ask. But, know this: if you want an acrylic cube full of stuff that he’s picked up after a Yankees game or after the NY Eve party in Times Square, it’ll cost you $100.

And the list goes on and on.

Now, obviously there really are economic issues right now and it’s not my point to try to say there’s not.

But anyone who’s been paying attention for the last 20 years knows that the news isn’t about journalism any more…it’s about editorializing, speculating and giving opinions.

And there’s a big difference in factually reporting economic problems (which is true) and
telling the public that no one wants to spend any moeny (which is NOT true).

Heck, have you noticed that some of the most famous “news commentators” are actually comedians? (Jon Stewart, Bill Maher, etc.)

Here’s the FACT:

No matter WHAT the economy is doing, there’s always a group at the bottom end of the market who knows exactly how many pennies a carrot costs. They have a “give me a penny off” discount philosopy and they invest most of their mental energy into thinking about ways to “save” money….not in way os thinking about “increasing their income”.

It’s difficult to make it financially working in that kind of market. Further, those people are usually extremely negative and have a tendency to bring you down by constantly focusing on what something is NOT rather than on focusing on what something IS. (Some of you will understand what I’m saying).

On the other end of the market are people who want quality and beauty and efficiency and positivity and value. And they’re willing to pay for it. They don’t care how many pennies a carrot cost. They just want to make sure they’re grown organically in a special greenhouse where a gardener comes in and sings opera to them every two hours. And they don’t give a damn what it costs. They just want the carrots.

Not only is that the kind of person you want to market to…but that’s also the person you want to spend your time with. Not so that you can be extravagant with money (although there’s nothing wrong with that, either)….but because you rise above all the gray, dull, negative energy of people who spend all their time worrying about whether they’re getting ripped off for a nickel.

At the end of the day, this economy is about the same thing it was about 3, 5, 10, 20, 50 and 100 years ago: opportunity mixed with difficulty. It’s simply money moving from one group of people to another. The trick is to find out where the money is going and get in front of it.

And stop watching the news. It’ll rot your brain. It’s full of people who make less than $100,000 per year to read words on a screen and to pretend they have a clue what they’re talking about.

Screw ‘em. Go make some money and forget anything you’ve ever heard them say.

People afford what they CHOOSE to afford. And when you spend your time offering great products and opportunities to people who are focused on expansion (not shrinking), then making money is a piece of cake.

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